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The convergence of these attitudes taps into the consumer's current mindset: bougie wellness—the Goop paradox. https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678744373801-5CF533SHRXTG7SFRNXPL/image.png Work - What Does The Future Hold For The Jewish CPG Market? It's both a stereotype and a universal truth that Jewish mothers love to show their deep, unconditional, overbearing love through food. https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1686694680258-X45A28DH0IF6HFY6MJ2H/image.jpg Work - Maybe Don't Package Your Olive Oil In A Plastic Squeeze Bottle? Olive oil is the little black dress of the kitchen—always in style and versatile enough to complement any cuisine. But this past week, a dollop of drama hit the olive oil world despite its relative consistency. In recent years, new brands have hit the market, some that shed the old-world look of years past in favor of something more contemporary and, well, hip https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/7595a302-1c04-49fe-9bed-df18fbfac602/IMG_986B10B7B048-1.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678744992305-KYGM81MVTOE29XJDAC50/image.jpeg Work - Why Are People Mad About the New Nokia Logo— and Is It Warranted? I recently had the special opportunity to ask Corrall his opinion on the highly controversial Nokia logo redesign. 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Meanwhile, sharp angles tucked into some of the inner corners add some edge, make the curves feel more intentional, and allow the letters to find an immediate balance. https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678745129001-36WVQ4KK32S79Z9VHT7O/image.png Work - Why Do All Holiday Movie Posters Look the Same? The holidays are unmistakably about carrying on traditions, so whichever holiday you celebrate towards the end of the year, you’re probably celebrating and honoring some kind of tradition passed from generation to generation. And while this time often inspires a sense of lighthearted togetherness, there’s often an underlying feeling of dread or “blah-ness” that seems to fly under the radar, year after year. https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678745168901-I0EFN150IK4CUBQFQ6IU/image.png Work - B.O.B. 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The modernized design system is intriguing, especially in a space that often doesn’t feel visually refreshed. https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1694025016105-ATVTUB74ZFS39DXXDS9J/apps.png.jpg Work - Are We Losing Color? All Logos Are Starting To Look The Same There’s an oceanic push and pull to the trends within the design industry. Or, in design terms, there’s a constant cycle of copy-paste ideology. Recently, I’ve noticed a new stylistic trend that’s been overwhelming the app icons populating my phone background. And it’s colorless. https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746384549-TTNUP2H7IDD3E843IFV5/ZEE_1510+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746384790-UCQT3L380LY8KQZ4E2E7/ZEE_1550+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746385642-BWHA4EVRN0Y91QSUFUPD/ZEE_1569+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746385868-C754LDI1JM2TBCLBEUU8/ZEE_1608+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746386589-34SZN6SVESHWGCT8CIEN/ZEE_1670+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746386779-FM7R7GXAL3IJWZMW1D6W/ZEE_1695-2+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746387592-S7P906QKMFAFD8O2V167/ZEE_1768+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/1678746387771-UZES3ARE1DINMMOMZSQE/ZEE_1818+copy.jpg Work https://images.squarespace-cdn.com/content/v1/52e6a9ede4b0d1eb5c7a1a5f/a5b576fd-1702-4be7-bffc-4ee16e4755ec/ntk+hero+image Work - 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