SOCIAL MEDIA MANAGER & GRAPHIC DESIGNER
NTK NYC is a premium denim brand based in Manhattan.
I maintain the management and execution of NTK NYC's social media calendar, content planning, creation, analytics, social copywriting, and posting for all social platforms; ensure consistent posting and strong brand storytelling, including curating content derived from influencer partnerships and UGC.
I design and produce the brand’s creative magazine and am the creative director behind the editorial photoshoots. I write copy for product pages on site and additional marketing copy including email campaigns, press releases, social copy, and more.
As of December 1, 2023, NTK’s account has 5,990 followers. In the past 90 days alone, the brand has seen a 12.2% increase in followers. It’s reached 351k accounts, a 4.4% increase, has engaged with 3,538 accounts, a 32.8% increase in the last 90 days. Additionally in the last 90 days, the brand has seen 14,601 profile visits, 1,457 external link taps, and a total of 16,092 profile visits.
Additionally, I design consumer-centric point-of-sale and open-sell communication materials, including email marketing campaigns, website hero images, and social media graphics. I prepare and create digital mockups, renderings, and presentation mood boards and help with creative direction during photoshoots.
SPRING ‘23 INDOOR SHOOT
FALL ‘23 OUTDOOR SHOOT:
