COPYWRITER & SOCIAL MEDIA MANAGER
Chubby Snacks are cloud-shaped PB&Js, better than any other sandwich you've ever tasted. Each healthier, better-for-you alternative comes jam-packed with high-quality nut butters and small-batch jams layered between organic wheat bread.
I maintained the management and execution of Chubby Snack's social media calendar, content planning, creation, analytics, social copywriting, and posting for all social platforms; ensuring consistent posting and strong brand storytelling.
I worked with the community team to gather UGC and determine what can be repurposed for owned and paid usage. Then, in partnership, developed proactive content ideas to drive a higher volume of UGC. In addition, I partnered with internal and external teams to surface new content opportunities and ideas that come to life on relevant channels.
Instagram Overhaul:
TikTok Samples:
